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Analytics Strategy, Data Management, Customer Data Platform
Global (Healthcare/Pharma)
Google Cloud, Adobe Experience Platform
42%
Reduction in data silos across global business units
2x
Faster campaign activation for new product launches
85%
Improvement in data accuracy for patient and HCP insights
With growing complexity across research, development, and commercial operations, GSK needed a unified data architecture to connect real-time insights from multiple regions and business units. Data silos were slowing time-to-market and limiting the effectiveness of patient and healthcare provider (HCP) engagement strategies.
The Grooms Agency designed an enterprise data strategy that consolidated fragmented systems and brought clarity to GSK’s global marketing and research operations.
Future-Ready Data Architecture
We implemented a headless CDP architecture with real-time integration to GSK’s internal CRM, ERP, and patient education platforms. Built on Google Cloud and leveraging Adobe Experience Platform, this setup enabled scalable segmentation, behavioral analysis, and privacy-compliant personalization across markets.
Precision Segmentation for HCPs and Patients
We developed a multi-layered segmentation framework, allowing GSK to differentiate between consumer and HCP behaviors. This enabled better targeting and helped reduce redundant outreach while improving engagement and conversion metrics.
Compliance-First Framework
All analytics pipelines were designed with built-in GDPR and HIPAA compliance, ensuring global standards for data privacy and security were maintained.
GSK now operates with a fully integrated, analytics-powered marketing ecosystem—driving faster go-to-market cycles, deeper insights into HCP behavior, and more meaningful engagement with patients across the globe.
Ready to bring intelligence into your data strategy?