Menu
Newell Brands, the global maker of consumer products like Sharpie, Rubbermaid, and Yankee Candle, partnered with The Grooms Agency to unlock retail and supply chain data across 30+ brands to inform everything from product development to shelf placement.
BI & Reporting, Data Integration, Conversion Optimization
North America, Consumer Goods
Power BI, Snowflake, Looker Studio
63%
Faster reporting turnaround for retail performance
28%
Improvement in promotional ROI through predictive modeling
100+
Brand managers now operating on real-time dashboards
Newell’s multi-brand structure created a fragmented data environment. Brand leaders lacked a unified view of performance across digital channels, retail partnerships, and consumer behavior—making it hard to identify what’s working and what isn’t.
We built a single source of truth using a data lakehouse model that connected POS, DTC, and e-commerce data sources into a centralized BI environment.
Unified Data Platform
We connected 40+ retail and e-commerce feeds into a Snowflake-powered infrastructure and created real-time dashboards using Power BI. These gave stakeholders visibility into inventory flow, promotion performance, and sales across brands and channels.
Automated Insights for Retail Strategy
Our advanced analytics engine analyzed historic pricing and promo data to identify optimal discounting patterns. The result? Increased promotional ROI and lower inventory waste.
Self-Serve Dashboards
Executives, marketers, and supply chain teams now have tailored dashboards—giving them instant access to KPIs without waiting for analyst support.
Newell Brands now has a unified lens into brand performance and market dynamics—allowing for quicker decisions, leaner operations, and better consumer outcomes.
Looking to bring clarity to your retail data?