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Bright Horizons, a global provider of early education and family care solutions, partnered with The Grooms Agency to transform its digital experience using real-time analytics and personalization. The mission: guide families to the right care, faster and with greater confidence.
Experience Analytics, Personalization, CRO
North America (Education & Childcare)
GA4, Tealium, Adobe Target
65%
Increase in tour bookings from digital channels
2x
Improvement in conversion from find-a-center flows
120%
Increase in mobile form completion rates
Bright Horizons was collecting user data across web, mobile, and CRM but lacked the infrastructure to personalize experiences or measure how families interacted with search and enrollment tools.
We deployed an integrated analytics and personalization solution that turned Bright Horizons’ digital properties into guided, insight-driven experiences for families.
Enhanced Journey Analytics
We migrated legacy Universal Analytics to GA4 and rebuilt event tagging across the entire enrollment funnel—from center search to tour booking—unlocking new visibility into user drop-off points.
Personalized Family Journeys
Using Adobe Target and Tealium, we deployed content personalization based on location, child’s age, and prior activity—guiding users toward the most relevant services and care centers.
Mobile Experience Optimization
We streamlined multi-step mobile forms and tested simplified user flows, resulting in a 2x increase in conversions from mobile users searching for care.
Bright Horizons now delivers a seamless, confidence-building digital experience to families—helping them find the right care faster, and driving stronger enrollment across regions.
Ready to make your customer journey smarter and more human? Let’s connect.