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At The Grooms Agency, we help brands activate their data through high-performance marketing and loyalty programs that build lasting customer relationships. By integrating advanced segmentation, automation, and personalization, we transform marketing from a cost center into a growth engine.
Whether you’re launching a new loyalty program, re-engaging lapsed customers, or scaling personalized journeys—our strategies are rooted in performance, powered by technology, and centered on the customer.
Orchestrate Messaging That Converts
We build and execute integrated campaigns across channels—ensuring every message is personalized, timed, and optimized to drive engagement and revenue.
Trending Applications:
Cross-channel journey design (email, SMS, push, paid)
Funnel-based and lifecycle-based campaigns
Multi-touch attribution strategy
Product launch & promotion sequencing
Our Expertise:
We’ve architected omnichannel campaigns for national brands in finance, retail, and healthcare—driving measurable lift in engagement, conversion, and ROI.
Deliver Relevance at Every Touchpoint
We create intelligent segmentation frameworks that allow brands to deliver the right message to the right customer, in real-time and at scale.
Trending Applications:
Real-time audience segmentation & suppression
Personalized product recommendations
Dynamic content & behavioral triggers
First-party data enrichment & modeling
Our Expertise:
Our teams have worked with Adobe Target, Salesforce Interaction Studio, and other major platforms to build modular personalization engines that scale across journeys and geographies.
Make Your Messaging Engine Work Smarter
We design and manage CRM programs that engage users across the customer lifecycle—from onboarding and engagement to reactivation and advocacy.
Trending Applications:
Lifecycle campaign orchestration (welcome, win-back, re-engagement)
Deliverability audits & inbox placement optimization
Dynamic content and AMP for email
Preference center and consent capture
Our Expertise:
We’ve optimized CRM ecosystems for brands with millions of users, reducing churn, increasing email performance, and improving list hygiene through advanced automation.
Turn Customers Into Lifelong Advocates
We help brands design and scale loyalty programs that go beyond points—rewarding behaviors, building emotional connection, and driving repeat purchases.
Trending Applications:
Loyalty program design (points-based, tiered, experiential)
Reward platform integration (POS, e-comm, mobile app)
Churn modeling & proactive retention
Referral and advocacy program enablement
Our Expertise:
From launch to scale, we’ve built loyalty programs that increase frequency, grow CLV, and build meaningful brand relationships across both B2C and B2B brands.
Connect the Stack That Powers Your Activation
We help marketing teams integrate the platforms they need to launch campaigns faster, track performance better, and stay compliant.
Trending Applications:
ESP/CDP integration (Salesforce, Iterable, Klaviyo, Adobe)
Data layer tagging for behavioral triggers
Consent management integration (OneTrust, TrustArc)
Real-time personalization tools
Our Expertise:
We bring deep implementation and governance experience, ensuring marketing technology investments are fully connected and ready for scale.
Maximize Campaign Impact With Continuous Improvement
We go beyond clicks and opens—helping teams measure what matters and continuously test to improve results.
Trending Applications:
Campaign and channel-level performance dashboards
A/B and multivariate testing frameworks
Attribution model validation
Engagement and churn KPIs
Our Expertise:
We’ve built full performance frameworks for brands with multi-channel footprints—helping them understand true marketing impact, optimize spend, and scale what works.