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PayPal, a global leader in digital payments, partnered with The Grooms Agency to modernize its data infrastructure and democratize insights across teams. The goal: empower faster, more informed decisions across risk, marketing, and product teams.
Data Strategy, Governance, Business Intelligence
Global (Fintech)
Snowflake, Tableau, Apache Airflow
45%
Faster decision-making across business units
30%
Reduction in data engineering bottlenecks
100+
Teams now using unified reporting dashboards
PayPal’s rapid growth led to scattered data environments across multiple geographies and business units. Key stakeholders had limited access to unified, trusted insights, slowing down experimentation and introducing risk in compliance-sensitive workflows.
The Grooms Agency developed an enterprise-wide data strategy to unify teams around a single source of truth—ensuring real-time access to high-quality, governed data.
Scalable Data Architecture
We deployed a Snowflake-powered data lake with automated pipelines managed through Apache Airflow. This eliminated manual data wrangling and drastically reduced time to insight.
BI Democratization
Custom Tableau dashboards were built for risk management, customer insights, and product performance. Stakeholders across 100+ teams now rely on self-serve insights, eliminating dependencies on analysts.
Data Governance & Compliance
We implemented a global governance framework to ensure data quality, lineage, and regulatory alignment across GDPR, CCPA, and PCI compliance.
PayPal now operates with a streamlined, intelligent data foundation that supports agile decision-making at scale—accelerating innovation while staying compliant.
Looking to unlock smarter decisions through data? Let’s start the journey.