PPC Leads or Pay-Per-Click Leads are extremely valuable. Using Adwords lead generation platform is hands down the best way to drive qualified traffic to your webpage. Google is one of many pay per click sites. While there are numerous platforms for ppc leads, google adwords leads are the most desirable. Google sales leads are the holy-grail of ppc leads due to the fact that Google is the #1 search engine in the world. With a comprehensive b2b ppc strategy your business could be generating quality leads within hours of setting up your b2b ppc campaigns.
Here’s how it works: Whenever a ad is clicked, a visitor is sent to the specified webpage, when this happens your account will be billed a fee determined by a number of factors. This is where the term “pay per click,” is derived from. When your PPC campaign is properly setup and running efficiently, you can significantly reduce the cost per click. For example, if you pay $1 for a click, but the click results in a $100 sale, then the effort was well worth it.
Before setting up your campaign it’s important to conduct research to develop a list of keywords that will attract visitors search for your product or services.
Keyword research for PPC can be time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
An effective PPC keyword list should be:
- Relevant – Of course, you don’t want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a high PPC click-through rate, a low cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
- Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also extend to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
- Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
Your pay-per-click keyword strategy should also include regular negative keyword discovery – negative keywords prevent your ads from showing up for searches that are not relevant to your business and are unlikely to convert.